About Us
Empowering brokers to better guide life’s most important insurance, wealth, and health decisions.
Our origin story
In 2019, while working together on broker distribution to bring a new payer to market, we had a front row seat to the challenges and opportunities in the insurance brokerage business.
We saw brokers providing comprehensive guidance—helping clients find doctors, book appointments, and coordinate care. But we also saw brokers struggling with administrative burdens so heavy they could no longer grow their businesses.
A new vision began to grow of an AI-native platform, purpose-built to unlock agent capacity, so they can do more of what they love— serving their clients across all of life’s most important health, wealth, and insurance decisions.
Today, health, wealth, and insurance have never been more complex, and consumers will need more and better guidance.
That’s why we’re proud to be building Gyde.
Will Johnson
CEO & Co-Founder
Sam Wiener
COO & Co-Founder
Gyding Principles
We are maniacally obsessed with our partner’s success.
Our results are governed by the experiences of the agencies we acquire.
We use AI in everything we do,
compliantly.
We walk the walk, and use AI across M&A, Tech, and Ops for our own use cases.
Market leading results count—not a perfect process.
We emphasize outcomes over procedures, and encourage challenging norms to achieve success. We’re also accountable for outcomes, and we embrace this responsibility.
Hard work is the entry fee.
We’re building something from nothing— that means long hours, fast iteration, and lots of rejection. The work won’t guarantee success, but without it, you’re guaranteed failure.
Our talent and integrity bar is stratospheric.
We’re building a high-talent, high-integrity team without compromising values for skills or credentials.
We’re on offense all the time.
We’re always being proactive, aggressive, and forward-moving rather than reactive, defensive, or passive.
No black boxes.
Transparency, honesty, and clear communication is the dominant cultural and operational standard.
Have fun and work together.
We’re building something serious, but we encourage each other, laugh every day, and show up when needed.
Working at Gyde
Our team brings world-class talent together with deep experience in AI technology, finance, insurance, and design.
We're a hybrid workplace that gathers in our growing offices in New York City and Austin, TX.
Ready to See Gyde
in Action?
Contact us today to see how our platform and broker tools could work for your agency.
Schedule a Meeting