About Us

We’re building the first AI-native insurance brokerage.

Why Gyde?

Will Johnson

CEO & Co-Founder

Sam Wiener

COO & Co-Founder

Amidst rising premiums, carrier disruption, and regulatory uncertainty, the role of the broker has never been more important. With over 20+ years in healthcare, we saw first hand how brokers help clients not only secure coverage, but also access care. They’re the client’s first call when issues arise, the advocate for their clients in their most vulnerable moments, and the true navigator through the healthcare system.

However, the business model puts service and scale at odds— the best brokers have the ambition to exponentially expand their agency, but it’s often at the expense of the white-glove service they built their business on. It’s clear that these critical, yet undervalued stakeholders still lack the tools and partnership to support their clients at scale and take their businesses to the next level.

We launched Gyde to offer top agency owners a new kind of partner—an AI-native brokerage platform where they (and their team) can do more for more clients. We use modern technology, along with operational excellence, to transcend their current business models. And when we succeed together, we’ll transform the experience for millions of consumers and employees.

Gyding Principles

We are maniacally obsessed with our partner’s success.

Our results are governed by the experiences of the agencies we acquire.

We use AI in everything we do, compliantly.

We walk the walk, and use AI across M&A, Tech, and Ops for our own use cases.

Market leading results count—not a perfect process.

We are accountable to outcomes and embrace this responsibility, challenging norms and finding new ways forward to achieve success.

Hard work is the entry fee.

We’re building something from nothing— that means long hours, fast iteration, and lots of rejection. The work won’t guarantee success, but without it, you’re guaranteed failure.

Our talent and integrity bar is stratospheric.

We’re building a high-talent, high-integrity team without compromising values for skills or credentials.

We’re on offense all the time.

We’re always being proactive, high energy, and forward-moving rather than reactive, defensive, or passive.

No black boxes.

Transparency, honesty, and clear communication is the dominant cultural and operational standard.

Have fun and work together.

We’re building something serious, but we encourage each other, laugh every day, and show up when needed.

Working at Gyde

Our team brings world-class talent together with deep experience in AI technology, M&A, insurance, and design.

We gather regularly in person at our growing offices in New York City and Austin, TX.

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